EXTENDED BRAND AWARENESS. As head of marketing for Electronic, it was my duty to improve our company's fan base as well as our overall online presence. I took advantage of our industry's busiest quarter by implementing and managing numerous social media practices that resulted in measurable growth in each of our media platforms. I created an online, interactive website that highlights each of Electronic's services. We can market our services and promote our events to all potential clients.
Latest Projects
IMPROVED BLOG EFFICIENCY. I began as a blogger and contributed numerous articles to our blog, DirtyRaveShoes.com. Subsequently, I asked for and was given administrative access to our site in order to track our online activity. My research and planning led to segmentation of our viewers and targeted articles. My planning also led to a restructure of our team of bloggers which increased our viewer activity and company efficiency.
PROJECTS
I have been lucky to have a lot of freedom when it comes to my work. Below highlights one assignment that I was assigned and two more where I personally took the initiative and created from scratch.
STREET TEAM LEADER. Pictured on the right with three other Electronic employees. We were given full press access to the 2014 Spring Weekend Music Festival in Panama City Beach, Florida. I constantly updated each of our social media handles which directly led to a significant increase in followers and interaction. Aside from maintaining our social media, I kept busy by introducing myself and our services to the artists and executives at the event. As a result of these personal interactions and networking we noticed a measured increase in support and social media shares from those that we spoke with.
